The chilled retail convenience market has continued to grow at a steady rate throughout the recession when many other markets have stalled. The current estimate is that the market will be worth more than €163 billion with a market volume in the region of 22.9 billion kilograms.
As part of their on-going innovation programme, Martini recently launched a new high-end product range including porchetta a fette (sliced cooked pork, tagliata di pollo (thin sliced chicken) and kebab di pollo (chicken kebab), which will be offered both under their own brand, as well as private label brands. For this new range, Martini made the decision to look at new packaging and opted for transparent rigid plastic trays rather than the traditional EPS tray normally used in this market sector.
LINPAC Senior Holdings Limited, Wakefield Road, Featherstone, West Yorkshire, WF7 5DE
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